ON Page Search Engine Optimization Checklist to follow in 2021


 ON Page SEO Ranking Factors 



Website Accessibility


SEO plays a vital role in the imbricate between SEO and accessibility. Websites must be accessible and usable for anyone while accessibility counts as the responsibility of developers of the website. In short, website accessibility defines as the website is useful and accessible.


Website Page Load Speed


Page speed is the amount of time a specific page takes to fully display the content on a page. It is one of the big factors for ON-page SEO. Fast page speeds make a good first impression on your users.

Pages that load within two seconds have an average bounce rate of 9%, while pages that load in five seconds see their bounce rates skyrocket to 38%

A page’s loading speed depends on different factors, including a site’s hosting, page file types and sizes, and image compression.

There are several tools to check page speed but Page Speed Insight is one of the best tools



Page speed insight tool:-https://developers.google.com/speed/pagespeed/insights/


Page Content


  • Keyword density should be maximum 7%
  • Content must add value and best answer the searcher’s query.
  • Use your main keyword once in the first 100-150 words of your article
  • Visitor’s average time on a page should be more than 60 seconds
  • Crawling and indexing rate website is crucial
  • One way to check your indexed pages is to use “site:yourdomain.com”



Optimized Content


The main key focus of every content in SEO is attracting search engine traffic.

Keyword Research is one of the big factors in On-Page SEO for generating traffic, The best practice is to do keyword research before you start writing.

Your content must be unique, authentic, and full of information for generating huge traffic and this is what search engine looks for Google’s algorithm always favors useful, genuine and natural content was written for the user.

Audience and users love to respond to those pages and search engines also promote.

Most of the content nowadays is a duplicate of another existing content, which is not very useful. Just write from your point of view.


Content’s Readability


The level of simplicity to read and understand a written text is Content readability.

Your content is the most important thing it should be engaging so that audience enjoys it while reading it. It should be convincible to them to read more. Use keywords in your content but only as they sound natural and help describe your content as it can be a big ranking factor in ON page SEO.


Optimizing Images


The old saying “A picture is worth a thousand words” is true for creating or delivering the right images which suites for your content

And descries the content more proficiently and engage users more to your content and for that you must work on delivering high-quality images in the right ideal size and format and resolution which will enhance the user experience.




Important points while optimizing images

  1. Choose the Right size/ Format
  2. Choose the right image file name
  3. Use captions
  4. Beware of Copyright
  5. Create Unique Images
  6. Use SEO-Friendly Alt Text


Alt Text


Alt text and Alt attribute “alt tags” applied to image tag used in HTML code for the function and appearance of an image on a page.


Example <imgsrc=”imagename.gif” alt=”image name”>


The Alt image text should be focused on size and quality, but also properly naming images with a descriptive file naming convention.



Internal and External Linking Structure


When your website links to other URLs of the same website is known as internal linking, And external linking is when a website links to URLs of different websites. Sums up it all as users navigate to different pages on your site through links on your site and find their needed content. On the other hand, external links connect your pages to other websites. Search engines also use links on your website to navigate your website.

Google algorithm follows links to explore content on your websites and to rank this content in the search results.

If there is a lot of links on your post and pages then this is one of the signs for google that this is important or high-value content

As a site owner internal linking is always in your hands and you can manage it to guide your audience and Google to the most

important pages on your website, Internal links are also good for user experience and may improve ON page engagement.

When you link to other pages on your website, you ensure that search engine crawlers can find all your website’s pages.

Check this -> https://yoast.com/internal-linking-for-seo-why-and-how/



Keywords Research


Keywords or key phrases describe the search term that you want to rank for and are the main focus of your content. Keywords define what your content is about. Keywords are the most important ON page ranking factors In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called search queries.


Some of the Best Tools for keywords research are


Google Keyword Planner: https://ads.google.com/intl/en_pk/home/tools/keyword-planner/

Ahref Keywords Explorerhttps://ahrefs.com/keywords-explorer

Keywords Everywhere: https://keywordseverywhere.com/


Title Tags


A <Title> tags is an HTML element that describes the title of a web page. Title tags are the most important as the users first see the title and click on that which seems to be relevant to them. It appears as the clickable headline for the search result title tag should be in 60 to 65 characters.


e.g., <title>2021 Search Engine Optimization Tips – A Brief Introduction</title>


The title tag of the page is the title element of a web page that sums up the content of the page.

There is an important thing while making a title tag as search engines expect a title tag that is more relevant than having keywords and phrases that describe what the content or page is about so if the title is not relevant then Google choose the title on its own instead




Heading Tags 


Headings help users and guide what the text and content are about. Your title should always be your H1, the main descriptive title of the page with primary keyword or phrase, followed by your H2, etc., with keyword variations.



 URL structure 


Using the Shorter URLs are the best practice and make your pages more popular because they’re more readable.

Standardize and shorten your URLs–use hyphens not underscores, and make sure they’re relevant to the content on the page.



 Mobile Friendliness 


Always make sure that your website is mobile-friendly. More than half (60%) of all search volume results are from smartphones



Mobile site visitors do not visit if the page loading is more than two seconds.







 Schema Markup 


Schema markup is a form of microdata SEO competitors uses this to stand out their webpages

Top search engines like Google, Yahoo, Bing, and Yandex first started collaborating to create Schema.org, back in 2011.

moreover, there is no authentic evidence that microdata affects ranking factors schema provide the information their search engines need to understand your content so they can display the best search results possible.


 User Experience 


Google algorithm always takes the user experience into account thinking in terms of user experience can help you rank your website. This includes visualizations, page speed, mobile friendliness, visibility, and usability.

Makes your content simple and easy to read, such as:


  • Alternating between graphics and text
  • Breaking long paragraphs into shorter
  • Adding more subheadings
  • Adding bullets
  • Using video content
  • Referencing relevant content
  • Providing summaries


 SEO Toolkit 


Google PageSpeed Insights Tool :-


Google Search Console




Screaming Frog


Google Analytics



The best way of your website ranking is to follow google’s webmaster tools guidelines